Fjällräven was founded in 1960 by Åke Nordin, driven by a passion to make nature more accessible. Inspired by his childhood adventures in Sweden’s High Coast, Åke created a revolutionary backpack that led to the birth of a brand deeply rooted in outdoor exploration. Fjällräven’s commitment to functional, durable gear expanded to include iconic products like the Kånken backpack and the Greenland Jacket. Over the years, Fjällräven has grown globally, promoting sustainable practices while staying true to its core mission: to inspire and enable more people to experience and care for nature.