The Bula History: While vacationing in Fiji, two ski bums were inspired by the island's carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. "Bula bula" is a Fijian greeting that stands for "good life, health, and happiness" - values that remain at the heart of the Bula brand. Over the past 30 years, Bula has grown into an international leader in winter headwear. Our initial hats and beanies have expanded to include base layers, gloves, socks, and sweaters.